Monday, 21 July 2014

MBA Rankings And How They Work

MBA rankings are a great way to identify potential programs and determine how they align with your goals! But, at the end of the day, rankings are just a part of the puzzle. There are a lot of programs out there and they’re all amazing in their own ways.
In this post, you’ll find, in once place, a collection of the major rankings and how they work. Some focus on the US, some are global. Some look to a variety of factors and some focus in on just a handful. Meaningfully using rankings is more an art than a science and we encourage you to really understand what’s important to you before you start getting “rank happy” as we call it.
Oh don’t even lie – you know you do it! We hear it every year, “well I’d like to apply to Harvard, Stanford, and Wharton”. Y’know what? Of all the MBA programs out there, there is probably no better set of 3 schools that share less in common with one another. They are so different, it’s almost ridiculous. Other than a strong brand, they share very few similarities. So how can schools so different come out tied for #1? Well, knowing how rankings work is a key first step. So read on you brave MBA warrior you!

US News & World Report

US News & World Report is one of the more widely used programs out there and our ranking of choice at Critical Square. They take into account 3 main factors: School Reputation, Placement Success, and Admissions Selectivity.
School Reputation: This counts for 40% and is a factor of two polls – deans of other accredited programs and corporate recruiters.
Placement: Placement constitutes another 35% and looks at placement at graduation, 3 months after, and salaries/bonuses.
Student Selectivity: The final 25% goes to Student Selectivity and takes into consideration GPAs, GMATs, and acceptance selectivity.
Pros: US News considers more factors than most but doesn’t overdo it. Rankings also tend to be more stable from year to year.
Cons: The weights given various factors can provide certain schools with inherent advantages. Also, some data is provided by the schools themselves, introducing bias risks.

Business Week

Businessweek ranks the top programs on what it judges are the two most important consumers of an MBA: students and recruiters. Businessweek was first to rank MBAs and is compiled every other year. Recently, it added intellectual property to its ranking methodology.
Student Survey: The survey, which accounts for 45% of the total score, asks current and former students to rate their experience across a variety of factors including academics, involvement, and culture.
Recruiter Survey: Responsible for another 45%, the recruiter survey asks recruiters to assess programs based on the talent they observe and those they hire.
Intellectual Capital: The final 10% goes to Intellectual Capital which is Businessweek’s way of determining the value of the softer, academic assets of a particular program. It looks to academic publications as a proxy.
Pros: The original ranking system, it has a simple approach and a long track record. It goes directly to the consumers of the MBA.
Cons: Given its emphasis on surveys, there is significant room for bias. It also only looks to US programs. Lastly, programs can fluctuate wildly between rankings.

Financial Times

Financial Times is one of the few publications that rank ~100 programs globally and it does a pretty good job putting all the programs on equal footing when it comes to evaluation. They began ranking programs in the late 1990s and have continued to develop their methodology, although develop does not always equal strengthen.
Career Progression: Accounting for ~55% of the score, career progression is by far the most important factor in the FT rankings. They use 8 factors but the factor most heavily weighted is the salary 3 years after graduation. A host of subjective factors and distributions, however, can skew results.
Diversity of Experience: Financial Times, because they rank globally, really care about diversity. This 25% of the score looks to the number of international students, women, languages spoken, etc.
Research: The final 20% comes from research. FT looks to the number of professors with doctorates, rating of faculty publications, and a variety of other metrics. This is a criteria off the beaten path and should be taken with a grain of salt!
Pros: This ranking is by far the best ranking on a global stage. Other rankings don’t come close. It also looks at a diverse set of factors.
Cons: However, FT’s rankings raise a few eyebrows and their data lacks credibility at times. For example, it ranks LBS above Wharton and states ISB alum make more than those from Kellogg.

Forbes

Forbes has one of the simplest ranking methodologies out there. They look at the ROI students receive 5 years after graduation. They not only include tuition and fees, but also look to opportunity cost.
If you’re interested in the ROI of your education (and very few students aren’t!) then this is a great ranking methodology. The last ranking came out in August 2009 and boasts a pretty strong survey response rate!
Pros: Data isn’t reported by schools, so there goes a pretty substantial source of bias.
Cons: ROI is great and all, but it isn’t the end all, be all factor. There’s more to an MBA!

The Economist

MBA rankings provided by the Economist are unique because they heavily factor in student responses that include a mixture of hard data and subjective ratings. Their methodology accounts for new career opportunities, personal development/educational experience, increasing salary, and potential to network. Because of these factors we observe schools ranked in orders that are dramatically different from what you might see on US News or Forbes. Another observation is that you typically see more dramatic rises and falls across the board with the Economist that is usually not seen in other MBA rankings. For example Stern and Columbia move down 4 and 5 spots respectively from last year’s rankings (moves are across the Economist’s total list of rankings which include international schools in additional to US schools). If you factor in international MBA programs into the rankings you see schools like Queensland (Australia) and Hong Kong University jump 13 and 17 spots respectively to crack the top 25.
Because of these observations, many like Fast Company and BusinessWeek former editor John Bryne question the credibility and validity of the Economist rankings. According to an article in Poets and Quants by Byrne, 80% of the ranking is based off of unaudited information from business schools and also include criteria such as percentages of international and female students, range of overseas exchange programs, and number of languages offered that does not influence the quality of education received by students.

Good luck!

Sunday, 20 July 2014

Yale SOM 2014-2015 Essay Question

The 2014-2015 full-time MBA application to Yale School of Management is now live, and here’s a preview of the essay question for the upcoming admissions season.
“The Yale School of Management educates individuals who will have deep and lasting impact on the organizations they lead. Describe how you have positively influenced an organization as an employee, a member, or an outside constituent.” (500 words maximum)
Assistant Dean and Director of Admissions Bruce DelMonico explains that the change from two questions last year to a single prompt for the class entering Fall 2015 is an effort to focus on what really matters to the admissions team: finding out how applicants are making an impact in their professional and personal lives.

Chicago Booth 2014-2015 Application Deadlines, Essays

The University of Chicago Booth School of Business has announced the deadlines and essay questions for the Fall 2015 application.

Round 1

Deadline: September 25, 2014
Decision Notification: December 18, 2014

Round 2

Deadline: January 6, 2015
Decision Notification: March 26, 2015

Round 3

Deadline: April 7, 2015
Decision Notification: May 21, 2015
Your application must be submitted by 5 p.m. (CST/Chicago time) on the day of the deadline in order to be considered for a particular application round.

Essays

Presentation/Essay: Chicago Booth values adventurous inquiry, diverse perspectives, and a collaborative exchange of ideas.  This is us.  Who are you?
Presentation/Essay Guidelines
  • Be reflective. We’ve learned a lot about you throughout the application, but what more should we know?
  • Interpret broadly.  “Who are you?” can be interpreted in many different ways.  We encourage you to think critically and broadly about who you are, and how your values, passions and experiences have influenced you.
  • Determine your own length.  There is no prescribed minimum or maximum length.  We trust that you will use your best judgment in determining how long your submission should be, but we recommend that you think strategically about how to best allocate the space.
  • Choose the format that works for you.  You can design your presentation or compose your essay in the format that you feel best captures your response. However, please consider the specific technical restrictions noted below.   
  • Think about you, not us.  Rather than focusing on what you think we want to hear, focus on what is essential for us to know about you. Simply put, be genuine.
Reapplicant Question: Upon reflection, how has your perspective regarding your future, Chicago Booth, and/or getting an MBA changed since the time of your last application? (300 words maximum)
The 2014-15 Chicago Booth MBA application will be available in early August 2014.

Saturday, 19 July 2014

Do's and don'ts for GMAT test day

Here are a few do’s and don’ts for the 24-48 hours before your test:
Day before the test
  • Don't overstrain yourself on the day before your test.
  • Don’t cram in practice tests. What hasn't sunk in by now won't magically lodge itself in your brain overnight.
  • Do finish studying early. Take the evening off to do something fun and relaxing.
  • Do get a good night's rest.
Test day
  • Do wake up early, eat breakfast and arrive at the test center at least half an hour before your scheduled exam time.
  • Do remember to bring your passport as a photo ID and water and an energy bar or other light refreshment to eat during the breaks.
  • Do perform a warm-up right before the test. Solve a few easy questions to get into "math mode."
  • Do stay optimistic. If the questions seem too difficult, that might actually be a good sign as your score is dependent on the difficulty level you manage to get from the algorithm. Stay calm, work quickly but methodically without rushing or jumping into conclusions.
  • Don't let any single question take you out of your pace or focus.
After your test, be sure to contact us and let us know how you did. Good luck!

List of Recommendation Questions Published So Far

The recommendations are among the most significant components of your application. Your candidacy will be stronger if the recommender prepares a specific recommendation for each university and responds to the specific recommendation questions each university presents.
Overall, strong relationships and close acquaintance with your recommenders are the key to acquiring effective recommendations. Such recommendations are essential for a successful application.
Many top MBA programs have already published the recommender questions for the Fall 2015 applications. Several schools have decided to stick to 2 common recommender questions this season, in order to make it easier for applicants to apply to more schools without having to trouble their recommenders too much.
Below is a list of recommender questions published so far with some instructions and guidelines (these are taken from the schools’ websites; the actual questions on the online recommendation system may be slightly different):

Columbia

All first-time applications require two recommendations.
If you have been working full-time for at least six months, one recommendation should be from your current supervisor. If you are unable to secure a recommendation from your direct supervisor, please submit a statement of explanation in the Employment section of your application.
The second recommendation should be from either a former direct supervisor or from another professional associate, senior to you, who can share their insights on your candidacy.
If you are a college senior or have worked full-time for fewer than six months, at least one, but preferably both, of your recommendations should be from a person who can comment on your managerial abilities. You may ask a summer employer or another person whom you feel can objectively assess your professional promise. The second recommendation may be from a college professor.
Please be aware: The Admissions Committee requires that all application materials be submitted online, including recommendations. Applications are not considered complete until all required information is submitted; this includes recommendations.
Please note that reapplicants are required to submit one new recommendation. This recommendation must be from a recommender that you did not use in your previous application.
Please consider the following guidelines when writing your recommendation:
• How do the candidate’s performance, potential, background, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples.
• Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response.
Please limit your recommendation to 1000 words.

Harvard

Please submit two recommendations (no more, no less!) from individuals who can speak directly about your professional performance and promise. The Admissions Committee suggests (but does not require) that one recommendation be from your direct supervisor. Sorry to repeat ourselves, but this is a guideline, not a requirement. We are very aware that not all candidates will be able to do this.
The other recommendation should be from someone who can comment on your leadership skills and/or potential; this may be a former supervisor, another professional associate, or a university professor. We don’t have a strong preference for any particular type of recommender.
Find people who know you well enough to answer them! This should take priority over level of seniority or HBS alumni status. We don’t give special consideration to recommendations written by HBS alums, and you don’t need to have an HBS recommender to be admitted. (Most admitted students don’t!)
Recommendations should be submitted online by the application deadlines. Applications are not considered complete until all required information is submitted; this includes recommendations.
Recommender Questions
Please respond to both questions below in a single document:
1. How do the applicant’s performance, potential, background, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples. (Recommended: 300 words)
2. Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response. (Recommended: 250 words)

INSEAD

Two professional recommendation letters are required, providing information about your leadership and management potential. As such, at least one recommendation should come from your workplace; your current supervisor or manager is usually a good choice. The other recommendation should be from someone who has had a chance to evaluate you in a professional setting, for example, a client, a former supervisor or a colleague from your community service or extracurricular activities. Academic recommendations are acceptable but they are less likely to address our main interest, which is to assess your ability to work with and manage others as well as your potential for senior management. You will also be able to upload an optional third letter of recommendation as part of the supporting documents.
It is important to note that your recommenders cannot submit their letters to us if you have not already submitted your application. Therefore, we strongly encourage you to submit your application ahead of the deadline so that your recommenders can meet the deadline as well. Once you have submitted your application, the Admissions Team will “post it” within 2 business days. Your recommenders will then receive an e-mail notification prompting them to complete and submit their letters. If they cannot meet the application deadline, please note that they will have one extra week, within which to submit their completed recommendation.
Recommender Questions:
How long have you known the candidate? Define your relationship with the candidate and the circumstances whereby you met.
1. Comment on the candidate’s career progress to date and his/her career focus.
2. What do you consider to be the candidate’s major strengths? Comment on the factors that distinguish the candidate from other individuals at his/her level.
3. What do you consider to be the candidate’s major weaknesses?
4. Comment on the candidate’s potential for senior management. Do you see him/her as a future leader?
5. Describe the candidate as a person. Comment on his/her ability to establish and maintain relationships, sensitivity to others, self-confidence, attitude, etc. Specifically comment on the candidate’s behaviour or skills in a group setting/team environment.

Ross – Michigan

One letter of recommendation is required (must be submitted online)
1. How do the candidate’s performance, potential or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples. (300 words)
2. Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response. (250 words)

Sloan – MIT

MBA applicants must submit two letters of recommendation (in addition to your essay #2). Professional recommendations are preferred from individuals who are able to speak with certainty about your professional achievements and potential. Recommenders must submit recommendations online. We do not accept mailed recommendations. Recommendations may be in either letter or short answer format and should not exceed two pages each. Please note: We do not accept recommendations from family members.
Please choose recommenders who are able to provide specific answers to the following questions:
• How long and in what capacity have you known the applicant?
• How does the applicant stand out from others in a similar capacity?
• Please give an example of the applicant’s impact on a person, group, or organization.
• Please give a representative example of how the applicant interacts with other people.
• Which of the applicant’s personal or professional characteristics would you change?
• Please tell us anything else you think we should know about this applicant.

Stanford

Letters of Reference
Qualitative accounts of your behaviors, impact, and personal qualities are essential to our evaluation of your leadership potential. Your letters of reference should provide specific examples that illustrate your ability and desire to make a difference in the world.
Requirements
We request two letters of reference:
• One reference from your current direct supervisor (or next best alternative) at work
• Your choice of either one additional supervisor reference or one peer reference.
Both letters of reference must be submitted by the deadline of the round in which you apply.
Current Direct Supervisor Reference
You must obtain at least one recommendation from your current direct supervisor. We understand, however, that you may be in a situation that prevents you from providing a reference from your current direct supervisor. For example, you may:
• Be self-employed
• Work for a family business in which a family member is your supervisor
• Have begun a new position where your direct supervisor does not know you well
• Not have notified your direct supervisor that you are applying to business school
In this case, use your judgment in finding a source for your recommendation — a previous supervisor, an indirect manager, a client, a member of your board of directors, or any other individual who evaluates your work.
If you are unable to provide a letter from your current direct supervisor, include a brief note of explanation in the “Additional Information” section of the online application. Use your best judgment to choose an appropriate replacement.
If you are a college senior, you may use a direct supervisor from a summer, part-time, or internship position. Alternatively, you may ask someone who managed you in an extracurricular, research, volunteer, or community activity.
Second Reference
The second reference may come from either someone senior to you (i.e., someone who has evaluated or supervised your work) or from a peer (i.e., someone with whom you’ve interacted as an equal). This reference may come from someone at work or outside of work and may include your professional, community, or extracurricular experiences. We recognize that work environments are fluid, so we give you the option of choosing the person who can best represent your potential impact.
Choosing Your Recommenders
We are impressed by what a reference letter says, not by the title of the individual who wrote it or the writing skills of the recommender. You should choose individuals who:
• Know you well through significant, direct involvement with you within the last few years.
• Will provide detailed anecdotes and examples to support their assertions.
• Are truly enthused to write a recommendation for you and will spend sufficient time writing a thoughtful letter.
Both of your recommenders also will be asked to assess you on some competencies and character traits that contribute to successful leadership, and answer two questions.
We mandate that your first recommender comes from your current direct supervisor. We have no preference, however, between another supervisor and a peer for your second recommendation.
Submitting Letters of Reference
Your recommenders are required to submit their letters through the online application by the deadline of the round in which you apply. You are responsible for ensuring the letters are submitted on time. You will be able to see the status of each letter (either notified, started, or submitted) and also will be able to designate Stanford to send each recommender a reminder approximately a week before the application deadline date. Late letters of recommendation will not be reviewed with your application.
1. Register your recommenders. Go to the “Letters of Reference” tab on the application, and enter each recommender’s personal information carefully. It is essential that you enter the recommender’s email address correctly so that your recommender can access the instructions and form. Read the waiver statement for each letter of reference and determine whether or not you will waive your right to review each recommendation.
2. Your recommender receives an email with log in information.
3. Your recommender completes and submits his/her recommendation.
4. You and your recommender receive an email confirming the recommendation has been submitted.
If you do not have a recommendation from your current direct supervisor, provide a brief explanation in the “Additional Information” section of the application.
Do not email, mail, or fax letters of recommendation that have already been submitted through the online application.
Information for Recommenders – Letter of Recommendation Guidelines
The letter you submit should address the prompts listed in the Stanford application; outdated or general letters do not strengthen a candidate’s application. Be sure your letter is:
• A maximum of three pages
• Double-spaced
• Formatted using 12-point type. Arial, Courier, and Times New Roman are the recommended fonts.
Your letter of reference should be submitted in English. If you think your English is not sufficient to convey complex ideas, write the letter in your native language, and then have it translated into English. The translation can be performed by a friend, a colleague, or a paid service — but not by the applicant or the applicant’s friend or family member.
In addition to your qualitative responses, we will ask you to assess some competencies and character traits that contribute to successful leadership.
Questions We Ask You
Below is the specific information that you should include in your recommendation.
1. How do the candidate’s performance, potential, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples.
2. Describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response.

Stern – NYU

Please note the following details when completing the Recommendations section of the online application.
Two recommendations are required with your application. Professional recommendations are strongly preferred over academic recommendations. One recommendation must come from your current supervisor. If a recommendation from your current supervisor cannot be included, you must provide an explanation in optional Essay 3.
Recommendations should come from individuals who can objectively assess your professional performance and your potential for success in Stern’s MBA program and in your future career. Recommendations from family members, family friends and close friends are discouraged.
You are required to have all of your recommendations submitted online. Our online application will prompt you to electronically send your recommenders instructions for completing and submitting our online Recommendation Form. View or download the Recommendation Form for use as a reference only.
If your recommender cannot submit an online recommendation, you must email sternmba@stern.nyu.edu to explain the circumstances and request approval for your recommender to submit a paper recommendation. If your recommender cannot complete a recommendation in English, he/she will need to complete a paper recommendation. The recommender will then need to have the recommendation translated into English. A certified English translation through a translating service must be obtained and submitted in a sealed envelope with the original recommendation, endorsed across the seal.
Submitting more than two recommendations is not necessary but allowed. Any recommendations in addition to the required two should provide the Admissions Committee with a unique perspective not provided by your first two recommenders.

Wharton

The Admissions Committee requires two letters of recommendation, preferably from supervisors. The recommendation questions for the Class of 2017 are:
1. How do the candidate’s performance, potential, or personal qualities compare to those of other well-qualified individuals in similar roles? Please provide specific examples. (300 words)
2. Please describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response. (250 words)
- See more at: http://gmatclub.com/blog/2014/07/24895/#sthash.oOptmD1D.dpuf

Thursday, 17 July 2014

Chicago Booth MBA Essay Analysis, Your 2015 Application

Chicago Booth MBA Essay Question 1
Presentation/Essay: Chicago Booth values adventurous inquiry, diverse perspectives, and a collaborative exchange of ideas. This is us. Who are you?
Presentation/Essay Guidelines
  • Be reflective. We’ve learned a lot about you throughout the application, but what more should we know?
  • Interpret broadly. “Who are you?” can be interpreted in many different ways. We encourage you to think critically and broadly about who you are, and how your values, passions and experiences have influenced you.
  • Determine your own length. There is no prescribed minimum or maximum length. We trust that you will use your best judgment in determining how long your submission should be, but we recommend that you think strategically about how to best allocate the space.
  • Choose the format that works for you. You can design your presentation or compose your essay in the format that you feel best captures your response. However, please consider the specific technical restrictions noted below.
  • Think about you, not us. Rather than focusing on what you think we want to hear, focus on what is essential for us to know about you. Simply put, be genuine.
Technical Guidelines
  • File Size: Maximum file size is 16 MB.
  • Accepted Upload Formats: Acceptable formats are PDF, Word and Powerpoint.
  • Multimedia Restrictions: We will be viewing your submission electronically and in full color, but all submissions will be converted to PDF files, so animation, video, music, etc. will not translate over.
  • Preserve Your Formatting: We strongly recommend converting your piece to a PDF file prior to submitting to ensure that everything you see matches what we see.
The famous Chicago Booth Presentation. The Booth essay that has confounded many, and brought out the best in others. What it is… is a golden opportunity to make Al Pacino in Heat very happy, and “Give em all you got.”
It used to be a three to four page Powerpoint presentation. Today, it has become a touch more open-ended. Present yourself, however you want. This can be as frustratingly directionless as it is liberating.
Let’s help it to be a liberator…
Be reflective. We’ve learned a lot about you throughout the application, but what more should we know?
Hint: don’t tell us stuff we already know. Why would you? If there are pieces you can fill in, stuff that you couldn’t possibly lace into a resume, then maybe. But, it can’t just be “the fifth bullet point that I left off because I ran out of space and had to fit it all to one page.” Instead, it has to be the “human” moment that changed your perspective, or somehow defines something fundamental about you. Something NEW. Folks, take this suggestion very seriously. To repeat something isn’t to reinforce it, it’s to not only reveal that you’re not really embracing Booth’s recommendation, but also to suggest that you’re… kinda unimaginative, and boring.
Interpret broadly. “Who are you?” can be interpreted in many different ways. We encourage you to think critically and broadly about who you are, and how your values, passions and experiences have influenced you.
Here’s a strange test you guys can administer yourself, as a potential gauge for how well you’re hitting THIS piece. If you show this to a bunch of people who know you, they can respond in one of a few ways.
Response #1 – “Wow, this is AWESOME. You did an AMAZING job.”
Contrary to what you might think, this isn’t particularly great feedback. (It may be, but it’s not NECESSARILY great feedback.)
Response #2 – “Wow, this presentation is SO YOU!”
THIS is a very good sign. If your presentation has captured something uniquely YOU, you have struck some kind of emotional chord with someone who knows you well—and that just means that the chances are great that will reveal that thing to someone who doesn’t know you (aka, the adcom).
So, it’s not about “doing a great job at creating a presentation.” It’s about doing an amazing job as distilling what’s YOU about you… IN the presentation.
Here’s another potentially amazing response:
Response #3 – “Hunh, I never knew that about you!”
Amazing. Why? Because the person’s focus was on YOU as the subject, AND presumably knows you well and managed to learn something. All amazing feats.
Determine your own length. There is no prescribed minimum or maximum length. We trust that you will use your best judgment in determining how long your submission should be, but we recommend that you think strategically about how to best allocate the space.
Bold, Chicago Booth! Bold. This may almost be a trap (haha). Folks who take this “no maximum length” concept and OVERSTAY their welcome may be signaling that they “don’t have great judgment.” So, please seek feedback here from trusted sources on what’s too much. Economy of words, pictures, whatever is a signal of EXCELLENT judgment, and clarity in communication skills. Do, um, that. In fact, once you get your concept nailed down, don’t communicate that story in “however long it takes,” Communicate it as QUICKLY as you’re able to communicate it.
Choose the format that works for you. You can design your presentation or compose your essay in the format that you feel best captures your response. However, please consider the specific technical restrictions noted below.
How to pick a winning format? Well, this is actually a fascinating question. Think of your presentation as an experience… that can be viewed as a presentation or PDF, or read as a Word doc. Doing it one way over another must present an ADVANTAGE to you. Are you able to articulate what that advantage is? Your choice of medium here must correspond to an advantage that makes the other version inherently LESS SUCCESSFUL at “capturing you.” For some, who have an unusually strong voice that POPS through with their writing, an essay or some type of prose piece in MS Word may nail this best. For others, who are artists, have graphic design chops, excellent presentation skills, or have pictures of them or that they have taken, or some other variation that a presentation format allows you to take advantage of… the PDF or PPT is the obvious choice.
Here’s an exercise. Consider some ALTERNATE versions of the story you’re trying to tell—i.e., via the alternative media choices available to you. What does the essay version of your presentation look like? What does the pictures-only version look like? What does the hybrid some-pictures, some-text version look like? What does the graphic design-heavy version look like? Which one captures “you” best? Some should start to pull ahead very clearly when you consider all the possibilities and even map a few out if you’re having trouble imagining all of it.
One thing’s for sure, if your STORY (i.e., your MESSAGE) is compelling, the format won’t matter quite so much. Get that part right. Figure out the WHAT here. The HOW will be the easy and fun part.
Think about you, not us. Rather than focusing on what you think we want to hear, focus on what is essential for us to know about you. Simply put, be genuine.
You’re either gonna have this instinct, or not. It’s hard to convince some folks to “be honest and earnest and not overthink it” when this is in their DNA. But we will continue to fight the fight and try!
Dear “all of you out there who think it’s possible to say what the adcom wants to hear…” – if your goal is to “earn admission to Chicago Booth to earn your MBA” and you believe that you can “talk to an insider and determine the kinds of things they want to see and hear,” and you just fold that stuff into your presentation, you will burn your chances of earning admission to Chicago Booth. Trust us. It’s transparent, and it has never worked.
So, pull aside a trusted friend, sibling, etc. If they review your presentation and say “this doesn’t really sound like you” and your response is “oh that’s okay, this guy who has his MBA from Booth said that as long as I mention a few things like this, I’m golden!” – then you’re doing it wrong! Create this presentation not to impress an admissions committee member, but to wow a friend by presenting the truest and coolest and most interesting summary of who you are and what makes you INTERESTING. Do that first. No matter what.
(It is possible to take THAT rough stone, and then to sculpt it and refine it in a way that is b-school-friendly. But enlist the help of a trusted friend/mentor for that stage, if you are so inclined. Not always necessary, but do not let that friend/mentor encourage you to reverse-engineer your presentation based on your anticipation of what will work best. Start BY yourself and… FOR yourself.

Chicago Booth MBA Essay – Reapplicant
Chicago Booth also requires that reapplicants to its program complete the following essay question:
Reapplicant Essay: Upon reflection, how has your perspective regarding your future, Chicago Booth, and/or getting an MBA changed since the time of your last application? (300 words maximum)